Cambodian Jasmine Rice - Why is it the world’s best rice?
Cambodian premium fragrant rice, Malys Angkor, won the World’s Best Rice award – the fourth achievement earned for Cambodia, after landing second in the last three years. The award ceremony took place in Hanoi, Vietnam during the 10th TRT World Rice Conference 2018.
Since participating in the annual World Best Rice contest, Cambodia’s rice has been crowned four times with the best awards – in 2012, 2013, 2014, and 2018. Cambodia’s premium fragrant rice came ahead of Vietnam, Thai, land, and Italy are the top four finalists.
Cambodia Rice Federation (CRF) the brand winning the award resulted from Cambodia’s immense effort to purify the seed, expand the rice and paddy quality, and bolster the standard of rice milling.
It added that Cambodia has a good paddy variety; the rice has the best taste. Cambodia’s environment is favourable for the agriculture sector, particularly for rice cultivation because that paddy is grown around the Tonle Sap Lake.
“The World Best Rice Award-winning will boost the country’s image; add value to Cambodian rice, and the chance to promote the Malys Angkor brand, as well as other Cambodian rice to the international market.
CRF has been cooperating with the relevant stakeholders to use the Cambodian Branding “Malys Angkor” to cover more and more Cambodian premium fragrant rice for supply to the local and international markets.